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Benelux business council Abu Dhabi

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Customer Experience (CX) Masterclass

  • 14 Oct 2020
  • 08:30 - 09:30
  • Zoom


Registration is closed

Join the BBC for a Customer Experience Master Class by Marleen van Wijk and Ian Golding (both are Certified Customer Experience Professionals - CCXP & consultants).

During this 1,5 hour webinar Marleen and Ian will talk about why so many companies around us shift their focus to CX. We will start with an introduction in Customer Experience where you will learn about the most important aspects of customer experience and what the evolutionary phases of CX are. Next, we will provide you with a framework to embed CX in your organization and dive shortly into the different framework components: Strategy, Measurement and Culture. We will end the webinar with helping you where and how to start your CX journey and give you practical advice (tips and tricks) on how to start your CX journey into high gear! At the end there is time for Questions & Answers.


Marleen van Wijk (based in the Netherlands):

With 17,5 years of international experience in customer experience, marketing and manager roles, Marleen van Wijk, Certified Customer Experience Professional (CCXP), helps companies to build, improve and drive customer strategies by using an integrated approach that is based on years of
practical experience. Besides giving CX Masterclasses, Marleen currently consults companies in the travel, logistics and banking industry in their Customer Experience transformations. Marleen is a passionate CX believer, an energetic trainer and communicator, hands-on and challenging organizations to create a fact-based customer centric culture. Marleen co-authored two Customer Experience bestseller books.  

Ian Golding (based in the UK):

A highly influential freelance CX consultant, Ian advises leading companies on CX strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying CX tools and methodologies. An internationally renowned speaker and blogger on the subject of CX, Ian was the first to become a CCXP (Certified Customer Experience Professional) Authorised Resource & Training Provider.

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Phone: +971 52 462 5253

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